The Next Generation of Liqueurs

We’re not here to reject that tradition. We’re here to carry it forward.

Cordials have been at the heart of the world’s favorite cocktails for generations. The Orange Curaçao in your Margarita. The coffee liqueur in your Espresso Martini. The cream liqueur that turns a simple pour into something indulgent. These bottles built cocktail culture, one classic recipe at a time.

Where Heritage Meets Innovation

Above Board is the next generation of liqueurs: honoring the cocktail tradition while reimagining what belongs in the bottle. Same craft. Same role behind the bar. Same cocktails you already love making and ordering. What’s different is what’s inside.

We make our entire line plant-based and zero sugar, sweetened with Monkfruit and Allulose instead of the syrupy, glycemic-spiking sugar that’s been the default for decades. Every bottle is also gluten-free, made with a gluten-free neutral grain spirit, and proudly woman-owned.

A Seat at the Table for Everyone

For a lot of people, that tradition has come with an asterisk. If you’re watching your sugar intake, whether you’re keto conscious, managing blood sugar, or just paying closer attention to what’s in your glass, the classic cocktail menu hasn’t had much room for you. The options were usually a vodka soda or sitting it out.

That’s exactly the gap Above Board closes. Because our liqueurs are sweetened with Monkfruit and Allulose instead of sugar, the same Margaritas, Espresso Martinis, and Smartinis that once came with a sugar trade-off are now part of the celebration for a lot more people. No one should have to choose between the cocktail they love and how they want to feel about what’s in it.

An Evolution, Not a Rejection

There’s a version of this story where we position ourselves against the category. We’re not telling that story. Liqueurs earned their place behind the bar. They built the cocktails people count on for celebrations, first dates, and Tuesday nights that needed a little lift.

What we’re doing is asking a simple question: now that we know more about what goes into a great pour, why should flavor and tradition come at the cost of how you feel the next day? Above Board exists to prove they don’t have to.

What This Means Behind the Bar

For bartenders and cocktail lovers, nothing about the ritual changes. Build the same Margarita, the same Espresso Martini, the same Smartini you’d always make. The tradition stays intact. What evolves is the ingredient doing the work in the glass, uncompromising on flavor and built for how people actually want to drink today.

That’s the next generation of liqueurs. Here’s to living Above Board.

Sugar-Free Cocktails: The Future of Hospitality

The hospitality industry has been wooed by the rise of non-alcoholic drinks. Consumers can now find well-crafted mocktails alongside traditional cocktails at top-tier bars and restaurants. Gluten-free and vegan options are staples on menus, catering to dietary preferences and health-conscious individuals. Yet, one glaring omission remains, sugar-free options.

Despite overwhelming evidence that excessive sugar consumption leads to chronic illnesses such as diabetes, heart disease, and obesity, the industry has been slow to embrace sugar-free alternatives. Restaurants and bars are hesitant to create dedicated sugar-free menus, leaving a vast portion of consumers, those actively seeking lower sugar intake, without viable choices.

Why Sugar-Free, Keto-Friendly Menus Matter

Sugar is killing people. It is time for the industry to acknowledge this reality and take action. Above Board is here to change the game.

As America’s first no and low sugar liqueur company, Above Board is leading the charge in revolutionizing cocktail menus. We are proving that sugar-free can be just as indulgent, just as flavorful, and just as enjoyable, without the crash, the calories, or the hidden health risks.

The Growing Demand for Low-Sugar and Sugar-Free Cocktails

The same establishments that once hesitated to offer non-alcoholic drinks now proudly feature them. The demand for low sugar cocktails is just as strong. Consumers are actively searching for “low sugar cocktails,” “sugar-free drinks,” and “healthy cocktails” when choosing where to dine and drink. Bars and restaurants that fail to offer these options risk losing business to those that do.

How Above Board is Leading the Sugar-Free Movement

With Above Board’s Irish Cream, Coffee Liqueur, and Orange, we are providing the tools to create incredible sugar-free cocktails, without sacrificing taste. Our innovative approach allows venues to introduce sugar-free options without overhauling their entire menu. With simple menu inserts, coasters, and QR codes driving dynamic digital menus, offering sugar-free options has never been easier.

Take the Lead in the Sugar-Free Revolution

The industry is evolving. The future isn’t just gluten-free, vegan, or alcohol-conscious, it is sugar-free. The question is, who is ready to lead, and who will be left behind?

If you want to stand out and future-proof your offerings, let’s talk. Partner with Above Board and lead the sugar-free revolution.

📩 info@drinkaboveboard.com
🌐 www.drinkaboveboard.com

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